It amazes me how plastic surgery cost Beverly Hills is getting cheaper and deadlier. The hard economy times is forcing cosmetic surgeons to cut corner and cost in order to remain more competitive and maintain a busy practice. It is even more amazing and sad that the public looking into having a liposuction Beverly Hills , tummy tuck Los Angeles or any other procedure is not concerned about his or her own safety and good outcome and result of the surgery; but rather, in many case, the public is looking for the cheapest place to have the surgery done. Even though the plastic surgery price should be taken into consideration, safety should be the number one factor. After all, what is the advantage of saving a few hundred dollars, looking good and dead?
Critics call it the commoditization of cosmetic surgery. Procedures that once included lengthy consultations with board certified plastic surgeon and trips to the hospital, now often involve meetings in office-park surgery centers with salespeople who tell prospective patients what “work” they need and how little it can cost when performed in their offices, say former patients, other plastic surgeons and plaintiff lawyers.
While these clinics typically employ plastic surgeons who are either board-certified or up for certification, lawyers, victims and other plastic surgeons say these new-style surgery clinics are under so much sales pressure they often don’t sufficiently screen patients for medical problems, do inadequate follow-up and persuade patients to undergo procedures that are either unnecessary or unlikely to get good results.
Cosmetic procedures ranging from Botox to buttocks lifts performed by plastic surgeons were up 77% last year, as consumers flock to clinics, the national chains such as Lifestyle Lift, and other busy cosmetic surgery centers geared to the budget-minded.
With marketers playing a key role at some cosmetic surgery centers, former patients and lawyers say some of the clinics’ claims about the low risk, dramatic results and short recuperation time are misstated. Lifestyle Lift’s marketing practices, which are under investigation by theFloridaattorney general, are “backed up by tons and tons of research,” says CEO Gordon Quick. Still,Florida’s attorney general has more than 60 complaints about the company, including several contesting its claims about fast recoveries, minimal pain and results that take years off one’s appearance.
Two years ago, Lifestyle Lift settled a lawsuit by then-New Yorkattorney general charging that the company was writing its own online testimonials for existing websites and at least 10 sites it created to appear consumer-generated.
In its settlement agreement, the attorney general’s office revealed internal e-mails, including one directing a Lifestyle Lift employee to “Put your wig and skirt on and tell them about the great experience you had” on the independent site RealSelf.com. Lifestyle Lift says it was simply posting the contents of letters it received from happy patients, although the settlement agreement says evidence shows many of the postings were written entirely by employees.
In May 2009, Aura Javellana, 28, of Redmond, Wash., died of “acute lidocaine intoxication,” according to the autopsy report. The day before, she had a liposuction procedure at Sono Bello Body Contouring Center, which has 10 locations in seven states. She took a cab by herself from Sono Bello to a hotel room to recuperate and was found dead by maids the next morning.
A lawsuit against Sono Bello filed by attorney Cydney Campbell Webster on behalf of the Javellana family alleged Javellana was not evaluated by any “licensed medical professional” — only a company consultant — and didn’t meet her doctor until right before the surgery. The lawsuit also charged that the company falsely promoted the procedure as safe, saying it “ruled out” the complications from traditional liposuction.
TheWashingtonstate health department charged that the doctor who performed the surgery, Marco Sobrino, was guilty of unprofessional conduct, which means it believes his conduct met the legal definition of “incompetence, negligence or malpractice,” says spokesman Gordon MacCracken. A hearing that could result in Sobrino having his license revoked is set for Sept. 27.
Penn Gheen, an attorney representing Sono Bello, says a marketing person who was “let go” created some materials independently that were given to some patients and “probably did downplay the risks more than the official materials.” In a response to the suit, Sobrino’s attorney denied that he was guilty of wrongful death or medical negligence.
The case was settled out of court in July for about $1.9 million, according to settlement documents filed in the case.
Awake during surgery: Doing procedures in office surgery centers saves money, something that many consumers say they found attractive — at least until they realized that it can be traumatic to have surgery under the local anesthesia often used in office settings.
Lifestyle Lift uses only oral sedatives and injections of a painkiller, lidocaine, which is similar to novocaine. Its offices are not accredited by any of the groups that certify hospitals or surgical centers, which rules out even the use of intravenous sedation to put patients into what’s known as a partially asleep “twilight” state. Many patients report feeling pain, pulling, cutting and other unpleasant experiences during the surgical procedure.